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AARP: DIGITAL TRANSFORMATION
Transform AARP’s Membership department from being primarily focused on direct mail to a digital-first approach.
Leverage industry expertise to help hire and train a full in-house digital marketing team to manage SEO, Paid Search, Paid Social, Display, and UX.
$1million annual reduction in agency fees.
Select and implement the correct ad tech tools to support the growth goals. Includes ad serving platforms, tracking & attribution, reporting, testing, and user feedback.
33% reduction in CPA despite rising media costs.
Expand digital marketing tactics to unlock new audiences, and leverage interest-based creative to gain new members and retain existing ones.
2x increase in digital orders in just 2 years.
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